Sports fans are passionate and active, and with the right engagement, they will support and interact with the brands that support their favorite teams.
Team loyalty, passionate fans and new generations being introduced to the game help brands sell products. The data is real:
NHL: 62% of fans are more likely to consciously and avidly support a sponsor’s brand.
MLS: 81% of fans are more likely to consciously and avidly support a sponsor’s brand.
Source: Sports Business Journal
43% of avid fans answered “yes” when asked if it’s important to be aware of which companies are official sponsors of the NFL.
Source: Sports Business Daily
Brand loyalty is strongest among NASCAR fans than any other sport. 76% agreed that without sponsors there would be no NASCAR and 51% agreed that when they buy the sponsors’ products, they feel like they are contributing to the sport.
Source: James Madison University