Archive for the ‘Industry Insights’ Category

U.S. Tennis Association

USTA Florida Names Contractor, Reveals More Lake Nona Office Details

With Central Florida’s average annual temperature of 73.3 degrees Fahrenheit, it’s made for year-long outdoor sports, such as tennis. The USTA felt this way too, building their state-of-the-art USTA National campus in Lake Nona, Florida. Now, the USTA is providing details on their USTA Florida facility which will be adjacent to the national campus. The […]

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Five Signs Your Company is Ready for a Sports Sponsorship Contract

Sports teams unite people. They ignite communities. They have the power to produce change and positively impact neighborhoods. Is your company ready for a sponsorship? Here are five signs: 1. You consider your brand a part of the community, and you want others to see it that way, too: People respond and bond over authentic […]

Orlando Sports Marketing

Orlando Bids on New NCAA Events

Orlando continues its evolution into a city for major sporting events. The Orlando Business Journal reports on the most recent city bids: More than 50 National Collegiate Athletic Association (NCAA) events are up for grabs for Orlando’s sports industry, translating to the potential for hundreds of millions of dollars in economic impact. The Central Florida […]

orlando sports marketing football

Sports and Event Sponsorship: Your Business Goals Matter

In a traditional sense, to sponsor an event means that your money helps fund the event. And yes, in today’s sports and event marketing industries, sponsors still help pay the cost of doing business. Because, let’s be honest, those player salaries, facility rentals and game day experiences aren’t going to pay for themselves. Sponsors are critical to a […]