Orlando Sports Marketing

Orlando Bids on New NCAA Events

Posted on: June 20th, 2016

Orlando continues its evolution into a city for major sporting events. The Orlando Business Journal reports on the most recent city bids:

More than 50 National Collegiate Athletic Association (NCAA) events are up for grabs for Orlando’s sports industry, translating to the potential for hundreds of millions of dollars in economic impact.

The Central Florida Sports Commission and local officials have targeted a series of events between 2018-2022 in bids that include a wide variety of sports from tennis to wrestling, gymnastics, beach volleyball and more.

Last year, the region hosted more than 77 events worth more than $131 million in economic impact. This year, more than 93 events are scheduled and next year already has more than 100 events in play.

“In order to host an NCAA Championship, a college, university or conference office must co-host the event,” said the sports commission in a prepared statement. “For Division I and National Collegiate bids to host men’s basketball, men’s and women’s tennis, women’s gymnastics, wrestling, and beach volleyball, the Sports Commission will partner with UCF, the University of Florida, Stetson University and Binghamton University in New York. For Division II bids covering men’s and women’s golf, men’s and women’s tennis, and softball, Rollins College and the Sunshine State Conference have committed. And for Division III championships in men’s and women’s golf as well as men’s and women’s tennis, Oglethorpe University in Georgia will serve as the collegiate partner.”

The bids were submitted Aug. 12, with the first cut of potential hosts to be announced in October and the awarded finalists to be announced by December.

“The bid process for NCAA Championships is extremely competitive, and it takes a team effort to show the NCAA that we have the right destination to host these prestigious events,” said Jason Siegel, interim president & CEO of the Central Florida Sports Commission, in prepared statement. “Sports tourism continues to be an important investment for host cities. With our community’s devoted effort and support, we will be better positioned in our pursuit of these elite championship events.”

This article was originally published on the Orlando Business Journal.


Are you ready to elevate your brand exposure through sports marketing? Appleton Sports Marketing is a division of Appleton Creative, which focuses on strategic sports sponsorships. Our interest is in helping our clients evaluate and negotiate sports contracts to help reach their marketing objectives. For more information, please contact amy@appletoncreative.com and 407-246-0092 x7#.