Sports are played on the field, and business is done in the office. Mike Sage, GM of Mustang Sports Properties, has worked in the NHL and at numerous collegiate properties and is here to talk about breaking that rule. Sometimes the best way to find opportunities and understand what a business needs and what fans want is to turn down the seriousness and have some fun.
General Manager, Mustang Sports Properties, SMU
Years working in sports: 13
1. You are the right sponsorship choice for companies looking to:
Reach the millions of passionate, loyal and affluent college sports fans. We create customized integrated marketing solutions to deliver fan engagement and Fortune 500 brands to a very diverse fan base in a wide variety of ways with the goal of driving new customers to our clients.
2. The most underutilized piece of sponsorship inventory you sell is:
Corporate hospitality. People love to be entertained and when you get them in a casual, fun environment, it can sometimes be easier to talk about business without the pressures of sitting in a meeting room.
3. Your top tip to companies looking to reach fans is:
Be open to having flexibility with your brand messaging and utilize any additional opportunity for IP rights.
4. Your most rewarding experience helping a corporate client achieve their marketing goals through team sponsorship was when:
I addressed a need of a local credit union by asking questions about goals in the community. I was able to deliver a specific program to give them ownership of a special experience on a college campus that no one else had access to. They were able to develop deep, meaningful relationships with their prospective members and promote a cause worthy of their core values to help grow their business.
5. Your goal with sponsorship clients is to:
Deliver fun experiences. Have pride in the community. Help build a brand association. Ensure added value propositions and help enhance business-to-business (B2B) relationships to drive return on investment (ROI).
Are you ready to elevate your brand exposure through sports marketing? Appleton Sports Marketing is a division of Appleton Creative, which focuses on strategic sports sponsorships. Our interest is in helping our clients evaluate and negotiate sports contracts to help reach their marketing objectives. For more information, please contact firstname.lastname@example.org and 407-246-0092 x7#.