sports report fast five

Michael Kalinich – Orlando Solar Bears | Fast Five

Posted on: March 23rd, 2016

Some of sports’ most loyal fans find their action in the professional development leagues. These leagues offer fans the experience of watching future stars develop, while giving fans and sponsors access to the sport that often can’t be matched. Orlando, Florida, is home to the Orlando Solar Bears of the East Coast Hockey League (ECHL). This week’s Sports Report features Michael Kalinich, Vice President of Corporate Partnerships for the Orlando Solar Bears, a Toronto Maple Leafs affiliate.

Michael Kalinich

Vice President of Corporate Partnerships, Orlando Solar Bears (ECHL), and affiliate to the NHL’s Toronto Maple Leafs
Years working in sports: 8

1. You are the right sponsorship choice for companies looking to:
Build brand awareness and/or drive meaningful business results using a sports partnership in a world-class entertainment facility. The Orlando Solar Bears typical fan is one that is 18-54 years old, is active, with an above average discretionary income and education.

2. The most underutilized piece of sponsorship inventory you sell is:
The right partner finds significant value with each unique opportunity we offer.

3. Your top tip to companies looking to reach fans is:
Your marketing efforts must be frequent and consistent. The brand association perceived through a sports partnership is only maximized when your business not only has a presence throughout the game, but also maintains that presence once the consumer leaves the building.

4. Your most rewarding experience helping a corporate client achieve their marketing goals through team sponsorship was when:
Our good friends at Rebounderz Apopka optimized the inventory that was included in their contract and was able to measure that 20% of their new business was a direct result of the partnership. We held a Cub Club Appreciation Day at Rebounderz and had over 100 children interacting with Solar Bears players and coaches. The owners were ecstatic, and we had done our job as partners.

5. Your goal with sponsorship clients is to:
Deliver and exceed expectations.


Are you ready to elevate your brand exposure through sports marketing? Appleton Sports Marketing is a division of Appleton Creative, which focuses on strategic sports sponsorships. Our interest is in helping our clients evaluate and negotiate sports contracts to help reach their marketing objectives. For more information, please contact and 407-246-0092 x7#.